Brief
The marketing team at Lifehouse had created a strong brand identity which included a distinctive logo and a strong colour palette. They wanted the spa uniforms to enhance the marketing concept and invoke the casual spa environment. The client was keen that the uniforms' fabrication should be majority cotton based, making it a more environmentally friendly resource.

The Look for Spa
Using the strong mulberry and fuchsia colour scheme and floral brand identity to create a strong theme through the uniforms, Fashionizer offered a cotton based casual look throughout.

Spa uniforms for both male and female staff were designed and made from Fashionizer's exclusive Cotton Performance Fabric (CPF) which is cool, comfortable and stretches with the wearer. The fuchsia and mulberry detailing was used to highlight the main, clay colour garments, in the women's wrap dress for front of house receptionists. A wrap style tunic with trousers was designed for the female spa staff, while male spa staff wear short sleeve, polo style cotton shirts with matching trousers.

... and for the Hospitality area
For the hotel areas, Fashionizer designed and made pure cotton, mulberry polo shirts with branded designs and a clay and fuchsia trim, matched with flat fronted, slouchy chinos with pink floral detailing on pockets and worn with canvas belts. Ensuring continuity throughout the spa and hotel area, the uniforms crossed over to the male front of house staff. For the food and beverage team working in 'The Strawberry Tree', a funky mulberry apron was added with the branded logo and fuchsia trim to complement the look.

"... I was extremely impressed by Fashionizer's ability to translate our branding and strong colours into a simple and effective look paying great attention to the details. Their organisation, planning and critical path structure meant I did not need to worry about uniforms during the very busy preopening period. I look forward to working with the Fashionizer team again. "
Berni Hawkins - Managing Director, Lifehouse Spa.